This briefing for Heüra has the purpose to invite the public to embrace a reduction in meat consumption. Our slogan is "El Sabor the la carne" or The taste of Heüra meat. We decided to do this campaign through Twitch, as it is a growing platform, focused on a public that would never try this product. As iconic influencers, we've chosen Ibai, as the host, with Reven and Piqué as the cast participants. I did a rough storyboard in order to explain visually how the streaming will proceed. The banner for this live will be promoted on social media, and the streaming will be available on the following platforms: TikTok, YouTube, and Twitch.